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    The business of beauty

    The business of beauty

    Elite Brand International specializes in distributing the finest Perfumery and Personal Care products for the discerning consumer. Products that invigorate the senses and evoke memories. We aim to provide our business partners and consumers exquisite brands that represent high values of craftsmanship, creativity and innovation at a premium quality. A highly qualified team of professionals are dedicated to deliver the Elite Brand promise.

    Elite Brand International specializes in distributing the finest Perfumery and Personal Care products for the discerning consumer. Products that invigorate the senses

    The power of agility

    The power of agility

    Elite Brand International specializes in distributing the finest Perfumery and Personal Care products for the discerning consumer. Products that invigorate the senses and evoke memories. We aim to provide our business partners and consumers exquisite brands that represent high values of craftsmanship, creativity and innovation at a premium quality. A highly qualified team of professionals are dedicated to deliver the Elite Brand promise.

    Elite Brand International specializes in distributing the finest Perfumery and Personal Care products for the discerning consumer. Products that invigorate the senses

    A modern heritage

    A modern heritage

    Elite Brand International specializes in distributing the finest Perfumery and Personal Care products for the discerning consumer. Products that invigorate the senses and evoke memories. We aim to provide our business partners and consumers exquisite brands that represent high values of craftsmanship, creativity and innovation at a premium quality. A highly qualified team of professionals are dedicated to deliver the Elite Brand promise.

    Elite Brand International specializes in distributing the finest Perfumery and Personal Care products for the discerning consumer. Products that invigorate the senses

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    • Our vision

      Values

      We are all challenged in the business world. We all want to be part of a team that leaves a legacy and is remembered for years on what we have accomplished. At Elite Brands International, we are proud to be part of an excellent team that strives on reaching this success and greatness.

      Based upon its management philosophy, Elite Brands International is committed to creating new and progressive approaches to its operations and services and contributing to the development of the customers.

      Our biggest asset is our people. We nurture the careers of our employees, while depending on their skills and potential. Our goal is to make sure employees have opportunities to prosper and succeed.

      We pursue highest qualities for our products, services and operations to attain the highest levels of customer satisfaction and social value.

      corporate vision

      “To be recognized as one of the fastest home-grown companies in the Middle East to provide innovative, quality products with trust and dedication to stand tall amongst global players.”

      Mission Statement

      “To utilize the unique power of agility in providing employees, consumers and business partners, exquisite brands that represent high values of craftmanship, creativity and innovation.”

    • Our force

      Our Force

      Our ability to deliver outstanding results for our consumers and business partners starts with our team of smart, capable and hardworking team. We come from a diverse set of experiences and backgrounds that range from marketing, commercial and R&D experience from leading FMCG multinationals. As unique as we are individually, we share a mutual passion for personal care and perfumes and provided nothing but the best.

    • Our Brands

      Our Brands

      Elite Brands periodically diversifies its portfolio of brands with new categories that respond to consumer preferences with global trends made relevant and catered to each market.

      Vierro

      Vierro is the result of the most brilliant minds in haircare coming together for the same goal – delivering beautiful hair, perfected by science.

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      sovi

      Inspired by mother earth, Sovi Naturals personifies irresistible fragrances born in its purest form into perfectly crafted skincare and haircare. Beauty comes naturally with Sovi.

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      mirada

      Unique fragrances for the modern trendsetter, with a fashion forward lifestyle who only settles for the best. Mirada, be the first.

      camara

      Intense fragrances for the bold and beautiful, living an urban lifestyle with the best style. Camara, exquisite fragrances for exquisite taste.

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      Le falcone

      Explore your innate creativity and sense of wonder with Le Falcone, sophisticated fragrances for the explorer in you. With lightweight yet complex scents, Falcone accompanies you when you’re longing to break free and explore the far corners of the globe.

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    • Our heritage

      A MODERN HERITAGE

      The Elite Brands was created in 2018, however the journey began with a heritage and expertise in manufacturing and distributing fragrance since 1975. With its home base in Dubai, Elite Brands have followed a path of sustained growth that has made us one of the regions biggest players in the world of fragrance manufacturing and distribution.

      With over 25 years of experience in manufacturing and distributing fragrance in Dubai, to having a strong presence in over 65 countries across 5 continents, Elite Brands has grown to become one of the most reputable and trusted business partners. Today we pride ourselves on our strategic, integrated approach to the world of consumer goods and the results we deliver to all your homes. Elite Brands now has a state-of-the-art production facility, with top of the line European machinery and the highest quality control standards (ISO, GMP Certified).

    • Careers

      Get in touch

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    • Contact

      contact us

      Beauty & Perfumes International
      TP070204 National Industries Park,
      UAE.
      PO Box 41209

      TEL : +9714 3233 201

      EMAIL : info@elitebrandsintl.com

      FAX : +9714 3200 620